f²: On the 1st Day of Christmas
On the 1st day of Christmas, my true love gave me the gift of “Life-improving Homewares” from Aerende — improving both our lives and those of its socially challenged makers from around the British Isles.
Aerende is an online shop selling useful and beautiful products for your home, all of them made in the UK by people facing social challenges — carefully crafted products from makers who are unable to access or maintain conventional employment. The company was founded in 2016 by Emily Mathieson, a former travel editor for The Guardian, Condé Nast Traveller and Red. A passion for beautiful, useful, locally made homewares led her to question the lack of high-quality options in the ethical interiors sector. Thus began a quest to create a model for considerate, socially valuable shopping that doesn’t compromise on quality or style.
“The word Aerende means ‘care’ in Olde English – we chose it to reflect our commitment to heritage skills and British-made items, as well as to our considerate business practices and interesting in slow living,” Emily says. “We believe in the power of consumers to affect social change and we’re delighted to welcome you to our small part of this movement.”
This year we have re-found the joy of giving by giving simply. Read our take on Full Circle Giving.
